/* ============================================
   HADAM GROUP — DESIGN SYSTEM
   Ink base / violet + coral accents / lime pop
   ============================================ */

:root {
  /* Color tokens */
  --ink: #0E0E10;
  --ink-soft: #16161A;
  --ink-line: #2A2A30;
  --paper: #FAFAF8;
  --paper-dim: #F0EEE9;
  --violet: #7C3AED;
  --violet-deep: #5B21B6;
  --coral: #FF5C72;
  --lime: #D4FF4F;
  --grey-mid: #8A8A92;

  /* Type */
  --font-display: 'Space Grotesk', 'Arial Narrow', sans-serif;
  --font-body: 'Inter', -apple-system, BlinkMacSystemFont, 'Segoe UI', sans-serif;
  --font-mono: 'JetBrains Mono', 'SF Mono', Consolas, monospace;

  /* Scale */
  --step-0: clamp(1rem, 0.95rem + 0.2vw, 1.125rem);
  --step-1: clamp(1.25rem, 1.15rem + 0.4vw, 1.5rem);
  --step-2: clamp(1.75rem, 1.5rem + 1vw, 2.25rem);
  --step-3: clamp(2.5rem, 2rem + 2vw, 3.5rem);
  --step-4: clamp(3rem, 2.2rem + 4vw, 5.5rem);

  --container: 1180px;
  --radius: 2px;
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; }

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after {
    animation-duration: 0.01ms !important;
    animation-iteration-count: 1 !important;
    transition-duration: 0.01ms !important;
    scroll-behavior: auto !important;
  }
}

body {
  margin: 0;
  background: var(--paper);
  color: var(--ink);
  font-family: var(--font-body);
  font-size: var(--step-0);
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
}

img { max-width: 100%; display: block; }

a {
  color: inherit;
  text-decoration: none;
}

h1, h2, h3, h4 {
  font-family: var(--font-display);
  font-weight: 700;
  letter-spacing: -0.02em;
  line-height: 1.05;
  margin: 0;
}

h1 { font-size: var(--step-4); }
h2 { font-size: var(--step-3); }
h3 { font-size: var(--step-2); }
h4 { font-size: var(--step-1); }

p { margin: 0; }

.wrap {
  max-width: var(--container);
  margin: 0 auto;
  padding: 0 28px;
}

.eyebrow {
  font-family: var(--font-mono);
  font-size: 0.78rem;
  text-transform: uppercase;
  letter-spacing: 0.14em;
  color: var(--violet);
  display: inline-flex;
  align-items: center;
  gap: 8px;
}
.eyebrow::before {
  content: '';
  width: 6px;
  height: 6px;
  background: var(--coral);
  border-radius: 50%;
  display: inline-block;
}

.btn {
  font-family: var(--font-mono);
  font-size: 0.85rem;
  font-weight: 500;
  letter-spacing: 0.02em;
  display: inline-flex;
  align-items: center;
  gap: 10px;
  padding: 14px 26px;
  border-radius: var(--radius);
  border: 1px solid transparent;
  cursor: pointer;
  transition: transform 0.18s ease, background 0.18s ease, color 0.18s ease, border-color .18s ease;
}
.btn:hover { transform: translateY(-2px); }

.btn-primary {
  background: var(--ink);
  color: var(--paper);
}
.btn-primary:hover { background: var(--violet); }

.btn-ghost {
  background: transparent;
  border-color: var(--ink-line);
  color: var(--ink);
}
.btn-ghost:hover { border-color: var(--ink); background: var(--ink); color: var(--paper); }

.btn-dark {
  background: var(--paper);
  color: var(--ink);
}
.btn-dark:hover { background: var(--lime); }

.btn-arrow { transition: transform 0.18s ease; }
.btn:hover .btn-arrow { transform: translateX(3px); }

/* ============ HEADER ============ */
.site-header {
  position: sticky;
  top: 0;
  z-index: 100;
  background: rgba(250, 250, 248, 0.88);
  backdrop-filter: blur(10px);
  border-bottom: 1px solid var(--ink-line);
}

.header-inner {
  display: flex;
  align-items: center;
  justify-content: space-between;
  padding: 18px 0;
}

.logo {
  font-family: var(--font-display);
  font-weight: 700;
  font-size: 1.3rem;
  letter-spacing: -0.01em;
  display: flex;
  align-items: center;
  gap: 8px;
}
.logo .dot { color: var(--coral); }

.main-nav ul {
  display: flex;
  gap: 32px;
  list-style: none;
  margin: 0;
  padding: 0;
}
.main-nav a {
  font-family: var(--font-mono);
  font-size: 0.82rem;
  text-transform: uppercase;
  letter-spacing: 0.06em;
  position: relative;
  padding-bottom: 4px;
}
.main-nav a::after {
  content: '';
  position: absolute;
  left: 0; bottom: 0;
  width: 0%;
  height: 1px;
  background: var(--coral);
  transition: width 0.2s ease;
}
.main-nav a:hover::after,
.main-nav a.current::after { width: 100%; }

.nav-cta { display: flex; align-items: center; gap: 20px; }

.menu-toggle {
  display: none;
  background: none;
  border: none;
  cursor: pointer;
  padding: 8px;
}
.menu-toggle span {
  display: block;
  width: 24px;
  height: 2px;
  background: var(--ink);
  margin: 5px 0;
  transition: 0.2s;
}

/* ============ FEED TICKER (signature element) ============ */
.feed-ticker {
  background: var(--ink);
  color: var(--paper);
  overflow: hidden;
  white-space: nowrap;
  border-bottom: 1px solid var(--ink-line);
}
.feed-ticker .track {
  display: inline-flex;
  align-items: center;
  animation: ticker 32s linear infinite;
  padding: 10px 0;
}
.feed-ticker .item {
  font-family: var(--font-mono);
  font-size: 0.78rem;
  letter-spacing: 0.04em;
  padding: 0 22px;
  border-right: 1px solid var(--ink-line);
  display: inline-flex;
  align-items: center;
  gap: 8px;
}
.feed-ticker .item .up { color: var(--lime); }
.feed-ticker .item .tag { color: var(--coral); }
@keyframes ticker {
  from { transform: translateX(0); }
  to { transform: translateX(-50%); }
}

/* ============ HERO — split deal motif ============ */
.hero {
  position: relative;
  padding: 90px 0 60px;
  overflow: hidden;
}

.hero-grid {
  display: grid;
  grid-template-columns: 1fr 240px 1fr;
  position: relative;
  min-height: 480px;
  align-items: center;
}

.hero-side {
  padding: 20px 40px;
  position: relative;
  z-index: 2;
  max-width: 460px;
}
.hero-side.brands { text-align: right; margin-left: auto; }
.hero-side.influencers { text-align: left; margin-right: auto; }

.hero-side .label {
  font-family: var(--font-mono);
  font-size: 0.8rem;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--grey-mid);
  display: block;
  margin-bottom: 14px;
}
.hero-side.brands .label { color: var(--violet); }
.hero-side.influencers .label { color: var(--coral); }

.hero-center-col {
  position: relative;
  display: flex;
  align-items: center;
  justify-content: center;
  height: 100%;
}

.hero-center {
  position: relative;
  z-index: 3;
  width: 220px;
  height: 220px;
  flex-shrink: 0;
  background: var(--ink);
  border-radius: 50%;
  display: flex;
  align-items: center;
  justify-content: center;
  flex-direction: column;
  text-align: center;
  box-shadow: 0 0 0 1px var(--ink-line), 0 30px 60px -20px rgba(124,58,237,0.45);
}
.hero-center span {
  color: var(--paper);
  font-family: var(--font-display);
  font-weight: 700;
  font-size: 1.5rem;
  letter-spacing: -0.02em;
}
.hero-center small {
  color: var(--lime);
  font-family: var(--font-mono);
  font-size: 0.68rem;
  letter-spacing: 0.08em;
  margin-top: 6px;
  text-transform: uppercase;
}

.hero-divider {
  position: absolute;
  left: 50%;
  top: 0;
  bottom: 0;
  width: 1px;
  background: linear-gradient(to bottom, transparent, var(--ink-line) 15%, var(--ink-line) 85%, transparent);
  z-index: 1;
}

.hero h1 {
  font-size: var(--step-4);
  margin-bottom: 0;
}
.hero h1 .accent-violet { color: var(--violet); }
.hero h1 .accent-coral { color: var(--coral); }

.hero-sub {
  max-width: 720px;
  margin: 34px auto 0;
  text-align: center;
  font-size: var(--step-1);
  color: var(--ink);
  opacity: 0.78;
}

.hero-ctas {
  display: flex;
  justify-content: center;
  gap: 16px;
  margin-top: 38px;
  flex-wrap: wrap;
}

.hero-headline-wrap {
  text-align: center;
  margin-bottom: 30px;
}

/* ============ STAT STRIP ============ */
.stat-strip {
  background: var(--ink);
  color: var(--paper);
  padding: 56px 0;
}
.stat-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 30px;
}
.stat-item .num {
  font-family: var(--font-display);
  font-size: var(--step-2);
  font-weight: 700;
  color: var(--lime);
}
.stat-item .label {
  font-family: var(--font-mono);
  font-size: 0.78rem;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  color: var(--grey-mid);
  margin-top: 6px;
}

/* ============ SECTION GENERAL ============ */
.section {
  padding: 110px 0;
}
.section-tight { padding: 70px 0; }
.section-dark {
  background: var(--ink);
  color: var(--paper);
}
.section-dark .eyebrow { color: var(--lime); }
.section-dark .eyebrow::before { background: var(--coral); }

.section-head {
  max-width: 640px;
  margin-bottom: 56px;
}
.section-head h2 { margin-top: 16px; }
.section-head p {
  margin-top: 18px;
  font-size: 1.05rem;
  opacity: 0.75;
}
.section-head.center {
  margin-left: auto;
  margin-right: auto;
  text-align: center;
}

/* ============ TWO-LANE SERVICES ============ */
.lanes {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 0;
  border: 1px solid var(--ink-line);
}
.lane {
  padding: 48px;
  position: relative;
}
.lane + .lane { border-left: 1px solid var(--ink-line); }
.lane .lane-tag {
  font-family: var(--font-mono);
  font-size: 0.78rem;
  text-transform: uppercase;
  letter-spacing: 0.08em;
  padding: 6px 12px;
  border-radius: 999px;
  display: inline-block;
  margin-bottom: 24px;
}
.lane.for-brands .lane-tag { background: rgba(124,58,237,0.12); color: var(--violet); }
.lane.for-influencers .lane-tag { background: rgba(255,92,114,0.12); color: var(--coral); }

.lane h3 { margin-bottom: 18px; }
.lane ul { margin: 24px 0 0; padding: 0; list-style: none; }
.lane li {
  padding: 14px 0;
  border-top: 1px solid var(--ink-line);
  font-size: 0.98rem;
  display: flex;
  gap: 12px;
}
.lane li:first-of-type { border-top: 1px solid var(--ink-line); }
.lane li::before {
  content: '→';
  font-family: var(--font-mono);
  flex-shrink: 0;
}
.lane.for-brands li::before { color: var(--violet); }
.lane.for-influencers li::before { color: var(--coral); }

/* ============ CARD GRID ============ */
.card-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1px;
  background: var(--ink-line);
  border: 1px solid var(--ink-line);
}
.card {
  background: var(--paper);
  padding: 38px;
}
.section-dark .card { background: var(--ink); }
.card .card-index {
  font-family: var(--font-mono);
  font-size: 0.78rem;
  color: var(--coral);
}
.card h4 { margin: 16px 0 12px; }
.card p { opacity: 0.72; font-size: 0.95rem; }

/* ============ PROCESS RAIL ============ */
.process-rail {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 24px;
  position: relative;
}
.process-step {
  border-top: 2px solid var(--ink-line);
  padding-top: 24px;
  position: relative;
}
.process-step .step-mark {
  font-family: var(--font-mono);
  font-size: 0.78rem;
  color: var(--violet);
  position: absolute;
  top: -11px;
  left: 0;
  background: var(--paper);
  padding-right: 8px;
}
.section-dark .process-step .step-mark { background: var(--ink); color: var(--lime); }
.process-step h4 { margin: 18px 0 10px; font-size: 1.1rem; }
.process-step p { font-size: 0.92rem; opacity: 0.7; }

/* ============ TESTIMONIAL / QUOTE ============ */
.quote-block {
  border-left: 3px solid var(--coral);
  padding-left: 36px;
  max-width: 760px;
}
.quote-block p {
  font-family: var(--font-display);
  font-size: var(--step-2);
  font-weight: 500;
  letter-spacing: -0.01em;
  line-height: 1.3;
}
.quote-block .who {
  font-family: var(--font-mono);
  font-size: 0.82rem;
  color: var(--grey-mid);
  margin-top: 22px;
  display: block;
}

/* ============ CTA BAND ============ */
.cta-band {
  background: var(--violet);
  color: var(--paper);
  padding: 80px 0;
  text-align: center;
}
.cta-band h2 { color: var(--paper); }
.cta-band p { opacity: 0.85; margin-top: 16px; font-size: 1.1rem; }
.cta-band .hero-ctas { margin-top: 32px; }
.cta-band .btn-primary { background: var(--ink); }
.cta-band .btn-primary:hover { background: var(--lime); color: var(--ink); }
.cta-band .btn-ghost { border-color: rgba(255,255,255,0.35); color: var(--paper); }
.cta-band .btn-ghost:hover { background: var(--paper); color: var(--violet); border-color: var(--paper); }

/* ============ FORM ============ */
.contact-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 60px;
}
.form-field { margin-bottom: 22px; }
.form-field label {
  display: block;
  font-family: var(--font-mono);
  font-size: 0.78rem;
  text-transform: uppercase;
  letter-spacing: 0.06em;
  margin-bottom: 8px;
  color: var(--grey-mid);
}
.form-field input,
.form-field select,
.form-field textarea {
  width: 100%;
  background: transparent;
  border: none;
  border-bottom: 1px solid var(--ink-line);
  padding: 12px 0;
  font-family: var(--font-body);
  font-size: 1rem;
  color: var(--ink);
}
.form-field input:focus,
.form-field select:focus,
.form-field textarea:focus {
  outline: none;
  border-bottom-color: var(--violet);
}
.contact-info .info-item {
  margin-bottom: 28px;
}
.contact-info .info-item .k {
  font-family: var(--font-mono);
  font-size: 0.78rem;
  text-transform: uppercase;
  letter-spacing: 0.06em;
  color: var(--coral);
  display: block;
  margin-bottom: 6px;
}

/* ============ FOOTER ============ */
.site-footer {
  background: var(--ink);
  color: var(--paper);
  padding: 70px 0 30px;
}
.footer-grid {
  display: grid;
  grid-template-columns: 2fr 1fr 1fr 1fr;
  gap: 40px;
  padding-bottom: 50px;
  border-bottom: 1px solid var(--ink-line);
}
.footer-brand .logo { color: var(--paper); margin-bottom: 16px; }
.footer-brand p { opacity: 0.65; max-width: 320px; font-size: 0.92rem; }
.footer-col h5 {
  font-family: var(--font-mono);
  font-size: 0.78rem;
  text-transform: uppercase;
  letter-spacing: 0.06em;
  color: var(--grey-mid);
  margin-bottom: 18px;
}
.footer-col ul { list-style: none; margin: 0; padding: 0; }
.footer-col li { margin-bottom: 10px; font-size: 0.92rem; opacity: 0.85; }
.footer-col a:hover { color: var(--lime); }
.footer-bottom {
  display: flex;
  justify-content: space-between;
  align-items: center;
  padding-top: 26px;
  font-family: var(--font-mono);
  font-size: 0.76rem;
  opacity: 0.55;
  flex-wrap: wrap;
  gap: 10px;
}

/* ============ PAGE HEADER (sub-pages) ============ */
.page-hero {
  padding: 70px 0 50px;
  border-bottom: 1px solid var(--ink-line);
}
.page-hero .eyebrow { margin-bottom: 18px; }
.page-hero p.lede {
  max-width: 680px;
  margin-top: 22px;
  font-size: 1.1rem;
  opacity: 0.75;
}

/* ============ TEAM / VALUES ============ */
.value-list {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 1px;
  background: var(--ink-line);
  border: 1px solid var(--ink-line);
  margin-top: 40px;
}
.value-item { background: var(--paper); padding: 36px; }
.value-item h4 { margin-bottom: 10px; }
.value-item p { opacity: 0.72; font-size: 0.95rem; }

/* ============ UTILS ============ */
.text-center { text-align: center; }
.mt-lg { margin-top: 60px; }
.split-2 { display: grid; grid-template-columns: 1fr 1fr; gap: 60px; align-items: center; }

/* ============ RESPONSIVE ============ */
@media (max-width: 980px) {
  .stat-grid { grid-template-columns: repeat(2, 1fr); gap: 36px; }
  .card-grid { grid-template-columns: 1fr; }
  .lanes { grid-template-columns: 1fr; }
  .lane + .lane { border-left: none; border-top: 1px solid var(--ink-line); }
  .process-rail { grid-template-columns: repeat(2, 1fr); }
  .value-list { grid-template-columns: 1fr; }
  .contact-grid { grid-template-columns: 1fr; gap: 40px; }
  .footer-grid { grid-template-columns: 1fr 1fr; }
  .split-2 { grid-template-columns: 1fr; }
}

@media (max-width: 760px) {
  .main-nav { display: none; }
  .menu-toggle { display: block; }
  .hero-grid { grid-template-columns: 1fr; min-height: auto; gap: 24px; }
  .hero-side.brands, .hero-side.influencers { text-align: center; padding: 10px 20px; max-width: 100%; margin: 0 auto; }
  .hero-divider { display: none; }
  .hero-center { width: 160px; height: 160px; }
  .stat-grid { grid-template-columns: 1fr 1fr; }
  .footer-grid { grid-template-columns: 1fr; }
  .footer-bottom { flex-direction: column; align-items: flex-start; }
  h1 { font-size: 2.6rem; }
}

/* Mobile nav drawer */
.mobile-nav {
  display: none;
  position: fixed;
  inset: 0;
  background: var(--ink);
  z-index: 200;
  flex-direction: column;
  padding: 90px 28px 40px;
}
.mobile-nav.open { display: flex; }
.mobile-nav ul { list-style: none; padding: 0; margin: 0; }
.mobile-nav li { border-bottom: 1px solid var(--ink-line); }
.mobile-nav a {
  display: block;
  padding: 20px 0;
  color: var(--paper);
  font-family: var(--font-display);
  font-size: 1.6rem;
}
.mobile-nav .close-btn {
  position: absolute;
  top: 24px;
  right: 28px;
  background: none;
  border: none;
  color: var(--paper);
  font-size: 1.8rem;
  cursor: pointer;
}