The consultancy
behind the deal.
HADAM Group Limited is a social media consultancy built on one idea: influence should be measured in sales, not just reach. We sit between brands and creators, structuring partnerships that work commercially for both sides.
Influencer marketing grew up. The agencies around it didn't.
Most influencer marketing still gets bought and sold like advertising — flat fees for posts, reach as the only metric, no real line back to revenue.
HADAM was built to treat it like a sales channel instead. We match brands with creators whose audience actually buys, and we give creators the commercial infrastructure — contracts, storefronts, payments — to run that as a real business.
Three principles, no exceptions.
Sales over reach
Every match is judged on its ability to move product or grow a creator's income — not impressions.
Both sides represented
We're not a brand agency that happens to talk to creators. We work both lanes properly, with separate teams and incentives.
The boring parts, handled
Contracts, usage rights, invoicing, payouts. The unglamorous infrastructure is where most deals actually break — so we own it.
Built for the long deal
One-off posts are easy. We're built for ongoing partnerships that compound for both the brand and the creator.
"By will or by force — we get the deal structured properly, or we don't do it at all."
— HADAM Group operating principleWant to work with HADAM?
Tell us whether you're a brand or a creator, and we'll take it from there.